I bought this internet marketing eBook awhile back and honestly, it took me some time to devour and fully digest the huge amount of information about AdWords (this eBook has 111 pages divided over 36 sub-sections!).Basically, the author Chris, has made a substantial part of his living through online affiliate marketing, and uses AdWords to drive a major chunk of his advertising campaigns (and we all know advertising and marketing is the way to getting those sales). What he has done with his eBook, AdWords Miracle (affiliate link), is to dissect the inner workings of AdWords and show the reader how simple it is to leverage on Google's advertising platform to boost one's own sales campaigns.
What was refreshing, in my opinion, was that the author does not claim to have secret weapons nor have hidden sales angles buried in the useful eBook. The methods presented are all very logical (and will have you go "Duh! Why didn't I think of that myself?" several times whilst reading it), and written in easy-to-understand and honest prose.
There're some other techniques detailed as well, such as the author's 'Skimming Method' and he stresses how important and relevant good keywords are, as well as proper campaign management for your AdWords ad groups, if you wish to reap benefits from his teachings.
Even for seasoned AdWords campaigners, there will be timely reminders on how split-testing your ads are essential in determining which ones provide greater CTR %, which in turn allows you to narrow down on which ads provide the best margins and efficiency.
I've begun to apply some of this to my own methods, and have seen some positive results, while not in the same league as the many Internet gurus, nor even the author. However, without a doubt, the knowledge found in this eBook, AdWords Miracle, possibly will make it well worth your time and investment.
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